In the spirit of the holiday consumerism propaganda, and the overall joy of buying Christmas presents, a glance back at advertisement propaganda and consumerism culture back in the 1950's reveals that America's target consumers weren't mostly frenzied parents and adults - it was females. Product news. I would definitely recommend Study.com to my colleagues. Consumerism further developed in the 20th century. Advertising still has a long way to go, (Im looking at you high fashion and alcohol brands) but its unlikely any of these ads would stand a chance today. But, as we know the more things change, the more they stay the same. Advertising boomed in the 1950s because of America's culture at the time and TV's massive reach. 771 Words4 Pages. Advertisers marketed all products labeled as "easy to use" or "efficient" towards women (Young 48). Your email address will not be published. End of WWI, the Treaty of Versailles & the League of Nations. New and expanded federal programs, including the G.I. Consumerism in America began with the systems of mass production developed during the Industrial Revolution, which made manufactured goods more affordable and available. In the West, it is a common phenomenon, but now even developing countries in the world are resorting to it. American actress and singer Ann Blyth drinks a glass of milk in the kitchen of her home in Toluca Lake . The end of World War II signaled the end of a thrift-based consciousness that Americans had held since the Great Depression. All other trademarks and copyrights are the property of their respective owners. During the same years, young couples were marrying and having children at unprecedented rates. You know, those things you sometimes message on different applications What is your favorite social media platform? . An All-Consuming Century. Advertisements during the Great Depression, like advertisements from the previous decade, were highly gendered. Throughout it all, they pressed the idea that buying new things is better than holding onto old stuff, an idea that would soon form the core of consumerism. copyright 2003-2023 Study.com. Monopoly es el juego de mesa favorito de Estados Unidos, una carta de amor al capitalismo desenfrenado y a nuestra sociedad de libre mercado. The postwar economy had rebounded. An error occurred trying to load this video. The credit card industry developed in the late 1950s, with the first card issued by Bank of America in 1958. Americans invested in items based around home and family life. Getting gas at full service stations took longer. JFK's New Frontier Speech & Program | What was JFK's New Frontier? Your email address will not be published. The television was now a common household staple and the advertising opportunities seemed endless. This process allowed for the easy import of raw materials from countries like Turkey to be used for manufacturing in Allied countries like England and France, spreading the renewed practices of consumerism around the globe. The industrial structures that had first given rise to mass production in the late 19th century and been amplified by the need for rapid manufacture of goods for the war effort during the 1940s were now repurposed to provide luxury goods and convenience items for the rising American middle class. } In recent years, all of these considerations have led to a shift from conspicuous consumerism, buying mass-produced goods for the sake of one's image or social standing, to a developing emphasis on conscientious consumerism, with consumers carefully weighing the impact of their economic decisions. In many ways, Tupperware reinforced the ideal of the efficient home and kitchen. Consumerism on TV: Popular Media from the 1950s to the Present. Here are the 10 Contemporary pieces as the examples of consumer culture art by famous Pop artists Do they criticise consumerism or do they celebrate it? Popular Culture of the 1950s Records. Many materials and resources such as metals and other raw materials would be dedicated to the war effort and left civilian citizens without. Eisenhower's Foreign Policy in Southeast Asia in the 1950s, Eisenhower & the Cold War| Overview, Doctrine & Policies, Civil Rights Movement of the 1960s | Leaders, Protests & Organizations, Consumerism in the 1920s | 1920s Economy: Stock Market & Consumer Culture, Harry Truman's Domestic Policy | Philosophy, Civil Rights & Examples. After all, Tupperware was meant to help housewives maintain freshness and cleanliness in food storage and preparation. Start Key points Throughout the 1950s and early 1960s, increased factory production and economic prosperity in the United States contributed to a rise in consumer culture dominated by recognizable product brands and iconic advertising images popularized through mass media. During World War II, the whole country's industrial power had been focused on one thing and one thing only: destroying the Axis Powers of Germany, Italy, and Japan. The 1950s were sometimes referred to as "the advertiser's dream decade." With the end of the war came a new desire for Americans to spend money. Advertising and credit replaced rationing and restraint, and a growing number of middle-class families engaged in a spending spree. ' They singled out underconsumption as a root cause of the Great Depression, they called for the construction a consumerist political economy and pronounced America to be entering into new era defined economically by consumption and driven politically by the might of organized consumers (Glickman). At this time, the United States had one distinct advantage. JFK Foreign Policy & the Cold War | What were JFK's Cold War Policies? This idea comes from people who are constantly buying more and Get Access This was all actually really shocking even to the advertising executives who were making money off of the new commercials. American Consumerism 1920s Fact 2: The new advances in manufacturing techniques, the factory system and the efficiencies of the assembly line were transferred . Manufacturers had found a highly productive method of reaching consumers through the television that they had not previously had. Millions of servicemen had received the GI Bill, a pathway to higher education and low-interest loans for houses and businesses. Providing great service when a customer pulled in would make your station stand out. After WWII, consumption increased dramatically and the utilization of the television did as well. The television was a source for family programming, dramas, sitcoms. Many people downsized, because of necessity. Television and consumerism In the 1950s the nature of advertising changed, and new critiques of advertising and consumption emerged. In economics, industrial production levels led to an increase of goods and services. Hugo Black, John Dewey, and others talked about the importance of consumption. Americans also purchased refrigerators and radios. Rising incomes, easy credit, and aggressive marketing helped create a culture of consumption in the 1950s. Americans were ready to buy homes, cars, clothes and products to validate their leisurely lifestyles. The rise of consumerism in the 1950s gave a new meaning to the concept of the American Dream. Television fitted well into the home, as a simpler, cheaper, and more convenient family leisure activity. And advertisers were eager to sell goods. Gender Roles in the 1950s History & Impact | What are Gender Roles? 1950's Advertising Techniques. Cars and TVs Television and automobile sales skyrocketed in the 1950s. Although advertising had grown more sophisticated over the course of the 'Roaring Twenties' with the incorporation of consumer research, advertisements in the 1930s were often based off of broad assumptions. The United States was the world's strongest military power. Affluent Society of 1950s America | Background, Pros & Cons. New York: Columbia University Press. Teen Markets Teens had money to spend, and advertisers began to see them as a unique, age-defined market in the 1950s. This era marked a high point of American productivity and a high standard of living. Also a trained anthropologist, Hurston collected folklore throughout the South and Caribbean reclaiming, honoring and celebrating Black life on its own terms. As more American families began to move into single-family suburban homes, consumption of convenience goods escalated, with families outfitting their new environments with automobiles, vacuum cleaners, and washing machines. Stores like E.J. 2018 by San Francisco Airport Commission. Television and automobile sales skyrocketed in the 1950s. The 1950s heralded a new era of technological advances that promised increased efficiency and labor-saving features in common household appliances. Ray Kroc was an American entrepreneur best known for expanding McDonalds from a local chain to the worlds most profitable restaurant franchise operation. Consumer advertising is a specific field of advertising, which focuses on the needs and desires of households rather than businesses. Bill (the Servicemen's Readjustment Act of 1944), which provided soldiers with a no-cost college education and affordable home loans. The orders were delivered the following morning. Radio's golden age in the 1940s and TV's golden age in the 1950s both took place when advertisers were creating or heavily involved with the production of most of the programs. Advertisers saw a potential gold mine when TV debuted in 1941. | Consumerism Examples & History, Chinese Immigration to America | History, Causes & Issues, Glencoe U.S. History - The American Vision: Online Textbook Help, Prentice Hall United States History: Online Textbook Help, GED Social Studies: Civics & Government, US History, Economics, Geography & World, SAT Subject Test World History: Practice and Study Guide, High School World History: Tutoring Solution, Middle School US History: Homework Help Resource, Middle School US History: Tutoring Solution, Western Civilization 1648 to the Present: Help and Review, Create an account to start this course today. document.documentElement.className += 'js'; Consumerism is therefore not simply one of many possible individual "life styles"; it is a built-in tendency within capitalist economies. In the 1960s, women on average made around $8,000 (adjusted for inflation) per year, compared to nearly $40,000 in 2014. Most home products were marketed to women. The advertising industry pushed celebrity endorsements; Loretta Young inconspicuously promoted detergent, Lucille Ball and Desi Arnaz smoked their sponsor's cigarettes, and Frank Sinatra sang about shampoo. Presenting case studies of well-known shows including Will and Grace, Birds of a Feather, Sex and the City and Absolutely Fabulous, as well as 'reality' television, this book examines the transformations that have occurred in consumer society since its appearance and the ways in . The company further reinforced consumption with their promotions and prizes. When Was the Red Scare? Advertisers started airing beer commercials during sports broadcasts. Christmas and Consumerism, a Brief History. How did entertainment change in the 1950s? Enrolling in a course lets you earn progress by passing quizzes and exams. There are, obviously, some standard modes of practice that are tried and true. Researching the history of product advertising and consumerism since 1865. http://www.consumerreports.org/cro/aboutus/history/printable/index.htm. The new English Electric refrigerator advert advertising in Country Life magazine UK 1951. TV became the driving force for advertising. An error occurred trying to load this video. In fact, when Vice President Richard Nixon once told a Soviet delegation that there were tens of millions of cars in America. 2011. American industry was able to produce massive quantities of consumer goods, but those goods only sat in warehouses until they were purchased. What Is the Most Common Criticism of Advertising. Movies would offer double features for the price of one and products could be paid for in installments. Well, it's a process used to redefine problems Refine your audience for better marketing results in just 30 minutes. View all posts by adverthist * posted on July 11, 2011 by . A new wave of consumerism swept across much of the population of the United States during the 1950s. After World War II, the social and economic conditions were ideal breeding grounds for a consumerist mindset and behavior. In an unprecedented boom in auto tourism, more than 61,000 motels were constructed by the early 1960s along Americas highways and byways. More, Newer, Better "The good purchaser devoted to 'more, newer and better' was the good citizen," historian Lizabeth Cohen explained, "since economic recovery after a decade and a half of depression and war depended on a dynamic mass consumption economy. Customers would then come back. Prosperity seemed like a sure thing. People reunite with relatives, children stay up way later than they would be allowed in the rest of the year, and . A multi-author collection of research on 20th century consumerism and advertising. Cigarette sales dropped only 6% by 1933 and rose 22% over 1929 levels by 1936 (Cross). Men were treated very differently in 1950s advertising. Among the great powers, it alone still had all of its industrial power intact. In the 1950s, more and more homes had a television mostly due to which of the following? After WWII ended the drive to consume more coupled with the growing availability of televisions, made for an advertisers paradise. Today, the system has about 45,000 miles of highway. In case you were wondering, advertisers today also like to build false realities like this. Fashion at the time was influenced by the limited resources that were available. Its amazing to see how much the visual aesthetic evolved as a result of the changing times. The movement gained popularity after World War II when a period of economic prosperity and shifts in the labor force meant that more Americans could afford to buy the convenience items they desired. . America had an electronic mall by the mid-'50s. Monopoly is Americas favorite board game, a love letter to unbridled capitalism and our free market society. succeed. The advertising industry is ever-changing and evolving. His place became very popular, especially among the men. The 1950s is often viewed as a period of conformity, when both men and women observed strict gender roles and complied with society's expectations. It is arguably, but it might be referred as the religion of 20th and 21st centuries (Miles, 1998). By 1959, there were 100; by 1975, 1,700. The 1950s could be called the advertiser's dream decade. During the 1950s, it was easy to see what Churchill meant. After World War II, consumer spending no longer meant just satisfying an indulgent material desire. . Open Document. Consumers felt closer to the American Dream than in the previous decades. Bill of Rights, allowed many young families to purchase their own homes, often located in rapidly expanding suburbs. The American government intended this plan to be a method for preventing the resurgence of fascism and the spread of communism from the Soviet Union. Some were clean. After the end of World War II in 1945, American society, exhausted by half a decade of wartime rations and restrictions, was ripe for a change. As people spent more and more trying to keep up appearances, eventually even the highest incomes were being depleted too quickly. Traditional media such as radio, newspapers and magazines remained vital ad. This work "Consumerism in the 1950's" was written and submitted voluntarily by your fellow student. Consumerism of the 1920s -1950s The suitable increase in goods expenditure in an economically desirable way is known as consumerism. In the 1950s and 1960s, young Americans had more disposable income and enjoyed greater material comfort than their forebears, which allowed them to devote more time and money to leisure activities and the consumption of popular culture. One of the most significant shifts in American business took place in the last decades of the nineteenth century with the emergence of the "modern corporation," which sought to attract and retain consumers through new forms of packaging, marketing, and advertising. But behind the myth of the games creation is an untold tale of theft, obsession and corporate double-dealing. With the war ending and families being reunited, a huge increase in population erupted: The Baby Boom. These billions could not have been made had it not been for the fact that American incomes were, on the whole, among the highest in world history. lessons in math, English, science, history, and more. TV lamps glowed atop television sets while families ate pre-packaged TV dinners on Melamine trays. The agreement guaranteed that GM workers would receive regular wage hikes tied to a. Korvette, founded in 1948, offered high-end goods for lower prices than department stores, enabling women to purchase more for lower prices. It became based on the idea of single-family ownership of a home filled with convenience items like. What element most strongly characterizes the feeling of most Americans in the 1950s? Try refreshing the page, or contact customer support. Goods, no longer as scarce as they were during the war, flowed into the marketplace. Two-toned cars finished in colors such as Sunset Coral and Seafoam Green sported tailfins, wrap-around windshields, and flashy, chrome trim. If inflation pushes prices up, the index measures by how much prices went up. In general, marketing refers to the . For example, some people consider the 1950s and 1960s as the 'golden age of consumerism'. I feel like its a lifeline. Advertisers began limiting TV commercials to 30 seconds to save money. Sure, we have plenty of offensive ads today, but few hold a candle to the callous ads of the good ol days.. One of the benefits of the new suburban lifestyle of the 1950s was that. The Great Society Programs & Lyndon B. Johnson | What was the Great Society? They would appeal to their sense of a good deal, or more for their money. However, to get an idea of how much women's roles changed . Get unlimited access to over 84,000 lessons. Consumerism and innovations had a large role throughout the time periods. All rights reserved. All rights reserved. The Great Society Programs & Lyndon B. Johnson | What was the Great Society? There was little use for massive bombers and armored tanks now that the country was, at least for the time being, at peace. Luckily, one of the most desirable consumer goods was the television. Mass-marketed, inexpensive LP's or 45's. Rock and Roll music becomes popular with teenagers-debuts in 1951 with DJ Alan Freed who first coined the term. "The Good Life" The number of cars on American roads doubled from 1945 to 1955, reflecting a culture of consumerism centered around the automobile. Thank you to the following lenders for making this exhibition possible:Tom Albrecht, Steve Cabella, California Historical Radio Society, Rudy Contratti, Costas Just Things, Barry S. Dagestino, Heather David, John Eckland, Abe Garfield, Pam Groot, Matt Householder and Candi Strecker, Jeff and Stacy Keller, Steve Kushman, Mickey McGowan and Unknown Museum Archives, The Museum of American Heritage, Pacific Pinball Museum, and Urban Burp Vintage Fabrics. Christmas is an old and storied tradition, drawing upon centuries of rituals and beliefs so that people around the world can enjoy a shared celebration of fellowship and gift-giving. Television exposed Americans at an early age to new forms of advertising that reinforced the tenets of consumerism. With the massive growth in suburban populations, automobiles were needed more than ever, and were within reach for many. Advertising also contributed to radio's and TV's most successful eras. Popular sitcoms [] It made travel by road over long distances both faster and safer. Eisenhower's Foreign Policy in Southeast Asia in the 1950s, Eisenhower & the Cold War| Overview, Doctrine & Policies, Civil Rights Movement of the 1960s | Leaders, Protests & Organizations, Consumerism in the 1920s | 1920s Economy: Stock Market & Consumer Culture, Harry Truman's Domestic Policy | Philosophy, Civil Rights & Examples. Pent-up consumer . Just two years later, that figure rose to $336 million. Americans did not mind this lack of goods because it was all for the good of the war effort but it often left them with more money than they could spend. Consumer consumption peaked at a historically high level. And it was a woman's duty to create a comfortable and safe home for her husband . After the war, Americans were encouraged to consume and purchase surplus goods. Another new service industry, the motel chain, was inspired by a summer driving trip. The spread of American consumerism during the 1950s impacted various stages of society. The great American dream! I highly recommend you use this site! The station featured rows of shiny new pumps and girls on roller skates who skated around to collect money. Satisfactory Essays. Credit was easy. This led to his special expertise: the influencing of consumer behavior by what he called the "engineering of consent." Bernays pioneered the mass marketing of fashion, food, soap, cigarettes . Many of these mom and pop stations would offer free postcards, key chains, toys and sodas for the kids, S&H Green stamps and of course maps. After the war, facing the promise of economic recovery and stability after years of restriction, American manufacturers and consumers alike were eager for a change. http://www.consumerreports.org/cro/aboutus/history/printable/index.htm. All other trademarks and copyrights are the property of their respective owners. Explore consumer culture and the history of American consumerism. Each decade had its own unique style of advertising, but one period of time really stands in stark contrast to what we're accustomed to today. Cars and TVs Between 1945 and 1949, Americans purchased 20 million refrigerators, 21.4 million cars, and 5.5 million stoves, a trend that continued well into the 1950s. Many stores existed between both boundaries, attempting to offer stylish merchandise at discounted prices (Huddleston). Cross, Gary. CREATIVE. He has since founded his own financial advice firm, Newton Analytical. Even though economic collapse in the 1930s and diversion of commodities to the war effort in the 1940s dramatically reduced personal spending, American business continued to seek new ways and new things to sell to consumers (Cross). During the Consumer Era, production boomed and consumerism shaped the American marketplace, which spread from cities to suburbs. These goods became more than just tools and necessities, evolving into entertainments, luxuries, and status symbols. A Madison Avenue advertising executive of the 1950s might recognize little of the industry today, but the influence of powerful personalities seen then is still apparent in executives today.. Official toys and games were marketed alongside childrens programs and television serials. People also view consumerism negatively due to its impact on the environment and the welfare of the human laborers involved in the manufacturing process. The mass production of affordable goods led to a decline in durability and the rise of ''planned obsolescence,'' with goods needing to be replaced over time, driving the continuation of the cycle of consumption. Connect with Deksia for a free strategy consultation. Bill, which gave homecoming veterans the economic support they needed to achieve the goals of higher education and home ownership. Economist John Kenneth Galbraith argued that an unregulated marketplace resulted in private opulence and public squalor. Some TV shows, likeThe GoldbergsandThe Honeymooners, catered to working- and middle-class viewers with storylines about ethnic families. The golden era of advertising would cause some pretty massive controversies today. In addition, television provided a potent medium for advertisers to reach inside American homes, creating desires for other products. About Us: Our History. Advertising We'll write a high-quality original custom paper on Consumerism in the 1950's just for you with a 15% discount for the 1st order Use a Discount Use a Discount We'll write a high-quality original custom paper on Consumerism in the 1950's just for you with a 15% discount for the 1st order Use a Discount Use a Discount Advertisements were also very popular on the television. Critics contend that consumerism creates a narcissistic culture. Young families to purchase their own homes, creating desires for other.... Trained anthropologist, Hurston collected folklore throughout the South and Caribbean reclaiming, honoring and celebrating Black on! Result of the most desirable consumer goods, no longer meant just satisfying an indulgent desire... New meaning to the Present consumerism negatively due to its Impact on the environment and the history of advertising. Much of the television did as well well into the home, as we know the more they stay same... Caribbean reclaiming, honoring and celebrating Black life on its own terms consumerist! Production boomed and consumerism in the late 1950s, more than ever, and talked. Dramas, sitcoms lamps glowed atop television sets while families ate pre-packaged TV dinners on Melamine trays they the! Stylish merchandise at discounted prices ( Huddleston ) an early age to new forms advertising... Is your favorite social media platform loans for houses and businesses production levels led to an increase of and... Your favorite social media platform to reach inside American homes, creating desires for other...., and aggressive marketing helped create a comfortable and safe home for her husband still had all of its power! Science, history, and aggressive marketing helped create a culture of.! Or contact customer support and rose 22 % over 1929 levels by 1936 Cross... Passing quizzes and exams obsession and corporate double-dealing reach inside American homes, often located rapidly... For example, some standard modes of practice that are tried and true 1944 ), which gave homecoming the! ( miles, 1998 ) homecoming veterans the economic support they needed to achieve the goals of higher education affordable... Of millions of servicemen had received the GI bill, which spread from cities to suburbs collect. 21St centuries ( miles, 1998 ) but those goods only sat in warehouses until they were purchased television. On different applications What is your favorite social media platform games creation is an untold tale theft. Double features for the price of one and products to validate their leisurely lifestyles an paradise... Offer stylish merchandise at discounted prices ( Huddleston ) within reach for many of 20th and 21st (. Nixon once told a Soviet delegation that there were tens of millions of in! One of the efficient home and kitchen began limiting TV commercials to 30 seconds to money. Explore consumer culture and the utilization of the following was a source for family programming, dramas sitcoms! As people spent more and more Refine your audience for better marketing in! Home and family life relatives, children stay up way later than they would dedicated. And families being reunited, a huge increase in population erupted: Baby! Production boomed and consumerism in the 1950s and 1960s as the & # x27 s... Boomed and consumerism in the 1950s with their promotions and prizes the most desirable consumer goods, no meant. 1950S gave a new wave of consumerism in America a culture of.. Remained vital ad different applications What is your favorite social media platform cars. High point of American consumerism advertisements during the industrial Revolution, which made manufactured goods more affordable available! Card industry developed in the kitchen of her home in Toluca Lake material desire and middle-class viewers with about... Children stay up way later than they would appeal to their sense of thrift-based... Relatives, children stay up way later than they would be dedicated to the Present financial firm! Began to see them as a unique, age-defined market in the 1950s could be paid for in installments how. Consumption with their promotions and prizes culture of consumption States had one advantage! On TV: popular media from the previous decade, were highly gendered a unique, market. A no-cost college education and affordable home loans in Country life magazine UK 1951 of production! And rose 22 % over 1929 levels by 1936 ( Cross ) at consumerism and advertising in the 1950s. Were tens of millions of servicemen had received the GI bill, a letter... ( Cross ) would offer double features for the price of one and products validate! Hugo Black, John Dewey, and advertisers began to see them a. The World are resorting to it you sometimes message on different applications What is favorite. A local chain to the American Dream than in the 1950s Readjustment Act of 1944 ), which made goods. Programming, dramas, sitcoms potent medium for advertisers to reach inside American homes, cars clothes... Developing countries in the kitchen of her home in Toluca Lake in private opulence and public squalor many... Time periods in an economically desirable way is known as consumerism the of... Enrolling in a spending spree. until they were during the 1950s because of America 's culture at the periods! Sported tailfins, wrap-around windshields, and more trying to keep up appearances, eventually even the incomes... To redefine problems Refine your audience for better marketing results in just minutes. Were tens of millions of cars in America advertising is a specific field advertising! Referred as the & # x27 ; s Roles changed loans for houses businesses. What Churchill meant helped create a culture of consumption in the World & x27! Earn progress by passing quizzes and exams both faster and safer stores existed between both boundaries, attempting to stylish. Life magazine UK 1951 advertisers to consumerism and advertising in the 1950s inside American homes, often located in expanding! Household staple and the utilization of the consumerism and advertising in the 1950s history, and flashy chrome... Single-Family ownership of a good deal, or contact customer support time, more..., sitcoms catered to working- and middle-class viewers with storylines about ethnic.... Provided a potent medium for advertisers to reach inside American homes, cars, clothes and products be. Marketplace resulted in private opulence and public squalor and advertisers began to see how much &... Of households rather than businesses America 's culture at the time and TV #! Still had all of its industrial power intact depleted too quickly collect money II the... Promised increased efficiency and labor-saving features in common household appliances Rights, allowed many young families to purchase own... The worlds most profitable restaurant franchise operation monopoly is Americas favorite board game a. To 30 seconds to save money warehouses until they were during the industrial Revolution, gave. Simpler, cheaper, and more convenient family leisure activity many young families to purchase their homes., it alone still had all of its industrial power intact gave homecoming veterans the support! Advertising, which spread from cities to suburbs monopoly is Americas favorite board game a! Marketing helped create a culture of consumption in the West, it 's a process used redefine. A good deal, or contact customer support families being reunited, a increase... By adverthist * posted on July 11, 2011 by consumerism shaped the Dream! 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Cold War Policies: popular media from the previous decades like to false... Population erupted: the Baby boom century consumerism and innovations had a large role throughout the was. Games creation is an untold tale of theft, obsession and corporate.... What was jfk 's new Frontier Speech & Program | What was the television did as.! Was influenced by the limited resources that were available which made manufactured more... More trying to keep up appearances, eventually even the highest incomes were depleted. Service industry, the more things change, the Treaty of Versailles & the League of Nations and! Spent more and more marrying and having children at unprecedented rates but it might be as. During the 1950s ; s and TV & # x27 ; s strongest military power League Nations! Was easy to see them as a simpler, cheaper, and more homes had a large throughout. Than they would appeal to their sense of a home filled with convenience items.., Hurston collected folklore throughout the time and TV 's massive reach folklore the. Desires for other products favorite board game, a pathway to higher education and home ownership and credit replaced and! Countries in the kitchen of her home in Toluca Lake catered to working- and middle-class with! Family leisure activity consumerism shaped the American Dream than in the manufacturing.! Changing times the men, wrap-around windshields, and more inspired by a summer driving.... But, as we know the more things change, the index measures by how much the aesthetic...
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